Brains, Bars and Bold Graphics Secure Your Spot
Limited Entry • Big Prizes

100 More. That’s It.

The original 1st 100 Founding Riders are already included.

We’re opening only 100 additional program spots for Brains, Bars & Bold Graphics, with the campaign capped at 200 total eligible entries.

100 Founding Riders 100 New Spots 200 Maximum Entries
Enter to Win Custom Cockpit + Custom Wrap + 3 Tempest Optics Prizes $300 CAD Buy Your Motorized Backcountry Preparedness Program Secure Your Spot

What This Is

Preparedness for Motorized Riders

Motorized Backcountry Preparedness is built for snowmobilers and snow-bike riders who want stronger systems, better awareness and a clearer plan when things get complicated in the mountains.

It is a practical step in a larger progression — building foundational habits first, then advancing preparedness through continued training, experience and field application.

Planning comes first. If the plan changes, navigation matters. If things go wrong, extraction becomes critical. If extraction is delayed, survival takes over.
01

Planning

Build the plan before the ride: route, weather, conditions, equipment, communication and contingencies.

02

Navigation

Know where you are, where you’re going and how to adapt when the original plan changes.

03

Extraction

Learn practical systems to get riders and machines out when the day stops cooperating.

04

Survival

Be more capable when extraction isn’t immediate and the crew must manage the situation safely.

Trip Planning Communications Navigation Recovery Emergency Response Survival Skills

Win Big

Brains, Bars & Bold Graphics

One Grand Prize winner takes the custom KYBER cockpit plus a custom sled-wrap design and production package. Three additional winners receive Tempest Optics prizes. The campaign is capped at 200 eligible entries.

Maximum 200 Eligible Campaign Entries
Grand Prize

Custom Cockpit + Custom Wrap

KYBER Custom Cockpit

Handlebars, grips, riser, brake lever and reservoir guard. The winner chooses compatible fitment and available colours for their machine.

KYBER handlebars KYBER grips KYBER brake lever KYBER riser KYBER reservoir guard
KYBER
KYBER Winner-built custom cockpit package.
The Sierra Winter Way
The Sierra Winter Way Custom sled-wrap design created for the winner.
ArcticFX Graphics
ArcticFX Graphics Professional wrap production for the finished design.
Supporting Prize Partner
3 More Winners

Tempest Optics

Tempest Optics
3

Goggle Packages

Three separate Tempest winners will be announced during Hay Days.

Hay Days

Sunday Announcements

The campaign builds through August, then lands at Hay Days with live booth announcements and digital coverage.

12:00 PM

Grand Prize

Custom cockpit + custom wrap winner announced at the ArcticFX booth.

2:00 PM

Tempest

Three Tempest winners announced at the Tempest booth.

Hay Days Challenge

Get Educated

Find Jeremy, Shena or Sierra at the ArcticFX booth wearing the special shirts, snap a selfie, post it and tag the campaign partners.

Jeremy Hanke
Jeremy Hanke Soul Rides
Shena Thomas
Shena Thomas Soul Rides
Sierra Winter
Sierra Winter The Sierra Winter Way
1. Find Us Catch one of the crew at the ArcticFX booth in the designated campaign shirt.
2. Snap a Selfie Take your photo with Jeremy, Shena or Sierra.
3. Post + Tag Post it to social and tag the campaign partners to qualify.
5 PROGRAM CODES

$300 CAD each — $1,500 CAD total value.

Five winners receive Motorized Backcountry Preparedness access codes and will be announced digitally the Thursday after Hay Days.

Who Is Behind It

Campaign Partners

Soul Rides Soul Rides Motorized Backcountry Preparedness
KYBER KYBER Custom Cockpit Package
The Sierra Winter Way The Sierra Winter Way Custom Wrap Design
ArcticFX Graphics ArcticFX Graphics Wrap Production
Tempest Optics
Supporting Prize Partner — Tempest Optics Tempest Optics adds three more winners to the campaign.
3 Additional Winners
Your sled is ready. Is your crew? Secure Your Spot

Details

Rules + Important Information

View Key Promotion Terms
  • The Motorized Backcountry Preparedness Program is the product being purchased; the promotion is a separate campaign incentive.
  • The original 1st 100 Founding Riders are included in the main promotion.
  • Only 100 additional program spots are being opened for this campaign.
  • The campaign is capped at a maximum of 200 eligible entries, subject to the final Official Rules.
  • No purchase necessary. Eligibility requirements and any alternate method of entry are governed by the Official Rules.
  • Odds depend on the number of eligible entries received.
  • Grand Prize and Tempest winners are selected randomly, subject to verification and the Official Rules.
  • KYBER fitment and available colour options depend on compatibility with the winner’s machine.
  • Prize values, shipping, installation, substitution terms, taxes, duties and verification details are governed by the Official Rules.
  • The Hay Days Get Educated selfie challenge is a separate promotional activation with its own qualifying-entry requirements.

Finalize this section against the reviewed Official Rules before launch.

Created by Riders. For Riders