Robert Sim

Meet Rob, the ultimate snowboarding adventurer! With over 15 years of experience shredding the backcountry in epic meccas like the Himalayas, Andes, Japanese Alps, and New Zealand Alps, Rob is a true snowboarding guru. But that’s not all—Rob is also a professional photographer and the proud owner-operator of The Effen Search, where he captures breathtaking moments on film.

While Rob has conquered mountains on his snowboard, he’s got a funny little challenge when it comes to snowmobiling. Despite spending countless hours on a snow scooter, he somehow manages to find his way into the trees more often than not! But fear not, because Rob is not just an expert on the slopes—he’s an experienced mountain explorer with a knack for trying his hand at various trades, including being a high angle rope expert. However, if there’s one thing he’s mastered, it’s the art of enjoying a cold beer at the end of an epic day.

With his uplifting and positive attitude, Rob is a true asset to Soul Rides. His passion for adventure and his ability to find joy in every moment make him the perfect addition to our team. So, get ready for an exciting and fun-filled experience as Rob and the Soul Rides crew take you on an unforgettable journey through the winter wonderland. Get ready to ride, laugh, and create memories that will last a lifetime with Rob and the Soul Rides family!


  • Avalanche Operations Level 1
  • Wilderness First Responder
  • Canadian Ski Guiding Level 2
  • High Angle Ropes Level 3
  • Canadian Avalanche Association Active Member